Saturday, October 31, 2009
Friday, October 30, 2009
Tuesday, October 27, 2009
The Drug Pushers (the Atlantic)
Drug reps have been calling on doctors since the mid-nineteenth century, but during the past decade or so their numbers have increased dramatically. From 1996 to 2001 the pharmaceutical sales force in America doubled, to a total of 90,000 reps. One reason is simple: good reps move product. Detailing is expensive, but almost all practicing doctors see reps at least occasionally, and many doctors say they find reps useful. One study found that for drugs introduced after 1997 with revenues exceeding $200 million a year, the average return for each dollar spent on detailing was $10.29. That is an impressive figure. It is almost twice the return on investment in medical-journal advertising, and more than seven times the return on direct-to-consumer advertising.
Drug reps have been calling on doctors since the mid-nineteenth century, but during the past decade or so their numbers have increased dramatically. From 1996 to 2001 the pharmaceutical sales force in America doubled, to a total of 90,000 reps. One reason is simple: good reps move product. Detailing is expensive, but almost all practicing doctors see reps at least occasionally, and many doctors say they find reps useful. One study found that for drugs introduced after 1997 with revenues exceeding $200 million a year, the average return for each dollar spent on detailing was $10.29. That is an impressive figure. It is almost twice the return on investment in medical-journal advertising, and more than seven times the return on direct-to-consumer advertising.
Sunday, October 25, 2009
The world's largest treehouse, in Crossville, TN, is almost 100 ft. tall and has 10 stories.
Additional pics here.
Friday, October 23, 2009
Tuesday, October 20, 2009
The NYTimes is running a fantastic series of articles, "Held by the Taliban", which is a journalist's account of being held hostage for over 7 months while on assignment in Afghanistan.
Part 1 - 7 Months 10 Days in Captivity
Part 2 - Inside the Islamic Emirate
Part 3 - ‘You Have Atomic Bombs, but We Have Suicide Bombers.’
Part 4 -
Part 5 -
Part 1 - 7 Months 10 Days in Captivity
Part 2 - Inside the Islamic Emirate
Part 3 - ‘You Have Atomic Bombs, but We Have Suicide Bombers.’
Part 4 -
Part 5 -
Monday, October 19, 2009
Thursday, October 15, 2009
Tuesday, October 06, 2009
Saturday, October 03, 2009
Friday, October 02, 2009
Pitchfork is showing the entire documentary "Dig!" online for a limited time. Great rocknroll movie.