Interesting findings in art, technology, culture, and the ever-astonishing strangeness of the human condition. Updated (mostly) daily for years and years and years from in and around Philadelphia, PA.
The Drug Pushers (the Atlantic) Drug reps have been calling on doctors since the mid-nineteenth century, but during the past decade or so their numbers have increased dramatically. From 1996 to 2001 the pharmaceutical sales force in America doubled, to a total of 90,000 reps. One reason is simple: good reps move product. Detailing is expensive, but almost all practicing doctors see reps at least occasionally, and many doctors say they find reps useful. One study found that for drugs introduced after 1997 with revenues exceeding $200 million a year, the average return for each dollar spent on detailing was $10.29. That is an impressive figure. It is almost twice the return on investment in medical-journal advertising, and more than seven times the return on direct-to-consumer advertising.
The NYTimes is running a fantastic series of articles, "Held by the Taliban", which is a journalist's account of being held hostage for over 7 months while on assignment in Afghanistan.
Part 1 - 7 Months 10 Days in Captivity Part 2 - Inside the Islamic Emirate Part 3 - ‘You Have Atomic Bombs, but We Have Suicide Bombers.’ Part 4 - Part 5 -