Monday, March 30, 2009

If there's one brand I've always associated with conservatism, it's Harley-Davidson. At one point in the 50's they made cool motorcycles before shifting permanently to tacky, logo'ed to the eyeballs, heavy junk on wheels. Despite their carefully calculated 'rebel' image, their core customer is a pot-bellied 50-something male, who is willing to pay (and pay big) to be a part of the tribe, right down to the factory-authorized belt buckle and tucked-in t-shirt combination.
Ironic, then, that their latest ad campaign uses a soviet-inspired font in a jingoist ad.