Monday, December 05, 2005

ReTag subverts logos by altering medium, placement, and application, but without changing the logos themselves. Interesting.

ReTag wants to help. When your logo has reached full market saturation, a team of ReTag representatives will come to your place of business and recycle the logo for you by re-affixing it to your own property. Think of it as a race around the world, which you have won. Your logo has penetrated every consumer base, been blazened across every conceivable surface, and now the only place left for it to go is home. Once your logo has been "retro-actively distributed," you need no longer worry about its being attached to anything else. It is officially universally recognized and you have done your job.

0 comments: